🌳 Metrics / KPI Tree
A north-star metric and the driver tree beneath it for your goal — what to actually track.
See the quality — a real example
Sample only · no credits usedInput — sample
Subscription meditation app. Goal: grow retained paying subscribers. What to track?
Output — sample
North star
Retained paying subscribers (monthly active payers).
Driver tree
- New paid = free→paid conversion × new free users
- Retention = renewal rate × habit (active days/week)
- Resurrection = win-back rate
Guardrails
- Refund rate, complaint rate (don't game the number)
North star tied to your goal + a measurable driver/guardrail tree — no vanity metrics.
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