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Check copy for ad-law banned and absolute-claim words

Paste your marketing copy and find every absolute claim and banned word that could trigger a fine — then get a compliant rewrite that keeps the selling power.

China’s Advertising Law forbids absolute claims like "best", "number one", "national-level", and "100% effective". A single banned phrase in a product page or ad can draw a complaint and a fine of tens of thousands of yuan, even when the claim is technically true.

The Ad Compliance tool scans your copy against the banned-word and absolute-claim lists, highlights each risky phrase, and explains why it’s a problem. It doesn’t just strike words out — it rewrites the sentence so the message still sells without crossing the line.

Run it before you publish a Taobao listing, a WeChat ad, or a landing page. It’s far cheaper than learning the rule from a regulator’s notice.

The tool for this

⚖️Ad Compliance Rewrite

Scan marketing copy for banned / absolute-claim words and get a compliant rewrite that keeps the selling power.

Try Ad Compliance Rewrite →

Frequently asked questions

Which words does China’s Advertising Law ban? +

Absolute claims such as "best", "first", "top", "national-level", "100%", and "cure" are restricted. The tool checks your copy against the full list and flags each one.

Does it just delete the banned words? +

No — it rewrites the sentence so it stays compliant while keeping the persuasive intent, instead of leaving an awkward gap.

Can a true claim still be illegal? +

Yes. Even an accurate "number one in sales" can violate the law without proper substantiation, which is why pre-publish screening matters.

What content should I check? +

Product pages, ads, landing pages, livestream scripts and social posts — anywhere a regulator or competitor could file a complaint.

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