Affinity mapping from research notes
Skip the wall of sticky notes. Turn raw observations into grouped clusters with names and insights, ready to share with stakeholders.
Affinity mapping is powerful but slow: you write each observation on a note, then spend hours physically clustering them into groups and naming the patterns. The insight is in the clustering, but the labor is in the moving.
This tool does the clustering pass digitally. Paste your observations and it groups related ones, names each cluster, and states the insight the cluster reveals. You refine the groupings; it gives you a structured starting point in seconds instead of an afternoon.
The tool for this
🗂️UX Research Synthesis
Turn raw interview notes into themes, evidence and prioritized recommendations.
Frequently asked questions
What is affinity mapping? +
A method of grouping individual observations into clusters to surface patterns. The tool drafts the clusters and their names from your raw notes.
Can I adjust the groupings? +
Yes — treat the output as a first pass. Merge, split, or rename clusters to match how your team thinks about the problem.
Does each cluster come with an insight? +
Yes. Each cluster includes a short statement of what pattern it reveals, so the map is decision-ready, not just sorted.
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