Panshi

Write main-image copy for ecommerce

Turn a feature-heavy product into short, scannable on-image text — the few words that make a shopper stop and tap instead of scrolling past.

On-image copy is not a description — it is a billboard. It is read at a glance, at thumbnail size, while the shopper is moving. Long sentences and feature lists die there; only the sharpest few words survive.

This tool converts your product details into short, high-impact text built for the main image: benefit-led phrases a shopper absorbs in a fraction of a second. It picks what to say and how to say it briefly, so the image sells before the listing is even opened.

Match the copy to your design and keep it honest — overstated claims on a main image break both trust and marketplace rules. Use it as a draft, verify each phrase, then hand it to whoever builds the image.

The tool for this

Hero Image Selling Points

The 3-5 strongest selling points for your hero image, with on-image copy.

Try Hero Image Selling Points →

Frequently asked questions

How long should main-image copy be? +

As short as possible — it is read at thumbnail size while scrolling. The tool produces benefit-led phrases absorbed in a fraction of a second.

Should it list features? +

No — lead with benefits in a few words. Feature lists are for the description; the image needs a billboard, not a paragraph.

Can I make strong claims on the image? +

Only true, compliant ones — overstated claims break trust and marketplace rules. Verify each phrase before using it.

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