🎯 Video Performance Review
Describe a video (topic, hook, structure) and its metrics, and get a funnel diagnosis — hook, retention, payoff, CTA, topic fit — plus prioritized next actions.
- Funnel, not vanity metrics. We tie each weak number to where in the video it broke — hook, retention, payoff, CTA.
- Tied to your retention dips. Tell us where watch-time drops and we point to the exact line/second to fix.
- No invented benchmarks. We diagnose only your data, and name the metric that would confirm each call.
See the quality — a real example
Sample only · no credits usedInput — the video you paste
Topic: 3 Excel formulas that save accountants hours.
Hook (0–3s): "Here are 3 Excel formulas I wish I knew sooner."
Structure: Intro myself (0–6s) → Formula 1 XLOOKUP (6–22s) → Formula 2 SUMIFS (22–40s) → Formula 3 TEXTSPLIT (40–55s) → "follow for more" (55–58s).
Metrics: 8,000 views · 35% avg completion · 120 likes · 6 shares · 9 saves. Retention drops sharply at 4s and again at 18s.
Output — the funnel review
Summary: Strong, save-worthy payoff (9 saves on 8k is good), but you're leaking viewers before they reach it. The 4s and 18s drops point to a slow open and a flat hand-off between formulas — fix those two and your 35% completion has real upside.
Hook / first 3s
The 4s drop lines up with spending 0–6s introducing yourself — viewers came for formulas, not for who you are.
Fix: Cut the intro. Open on the result: "This one formula replaces 4 columns of VLOOKUPs" while it's already on screen.
Retention & pacing
The 18s drop is the seam between Formula 1 and 2 — there's no reason to keep watching at that boundary.
Fix: Add an open loop in the hook ("#3 is the one nobody uses") and a one-line tease before each cut so each formula pulls toward the next.
CTA & shareability
9 saves vs 6 shares says this is "useful to me," not "useful to a colleague" — the CTA is generic ("follow for more").
Fix: Swap to a share-trigger CTA: "Send this to the coworker still doing it by hand." Saves are already proven; convert them to reach.
Next actions
- Re-cut this video with a 0s result-first hook and repost — same content, fixed open.
- Next video: pick the single strongest formula and make it the whole topic.
- Watch whether the 4s retention dip flattens — that's the metric that confirms the hook fix worked.
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