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Evaluate a product before sourcing inventory

Pressure-test a product idea before you place a supplier order — so capital goes into things likely to sell, not dead stock.

The moment you wire money to a supplier, the idea stops being a hypothesis and becomes inventory you must sell. That is the wrong time to discover the demand was not there.

The Product Selection tool pressure-tests the idea first: realistic demand, true competition, landed-cost margin, and the risks (returns, fragility, regulation) that surface only after you have a warehouse full.

Decide with a clear framework, then commit capital with far less guesswork.

The tool for this

🔎Product Selection

Evaluate a product or category before you stock it — demand, competition, margin, risks and a verdict.

Try Product Selection →

Frequently asked questions

Why evaluate before sourcing? +

Once you pay a supplier, the idea becomes inventory you must sell. Testing first avoids funding dead stock.

Does it consider landed cost? +

Yes. It frames margin on realistic landed cost, not just sticker price minus unit cost.

What risks does it flag? +

Returns, fragility, seasonality and regulatory issues that often surface only after committing.

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